Wednesday, November 28, 2007

Oprah Winfrey to Amitabh Bachan: Does celebrity campaigning work? By Sanjay Puri




Oprah Winfrey is supposed to be campaigning for Senator Obama for his Presidential Bid in key early states like Iowa, New Hampshire and South Carolina to give him a boost in these close contests. Does this work? Amitabh Bachan a star of Oprah’s magnitude in India recently campaigned very heavily for his friend Amar Singh and Mulayum Singh in the recent UP elections and they lost and Mayawati won the key state electons.

Does star power equal votes in India or the US?

Sanjay Puri is the Chairman of USINPAC

26 comments:

Mr. Mehta said...

I think looking at all of this the Celebrity paradigm is very interesting. On one hand you have Oprah who is an influential book critic with anything she touches turns best seller, successful magazine publisher, academy award nominated actress and has been the host of the most successful and highest rated talk show in history.All this means she has some foundation that is supporting her in all her endeavors and well with a daily show where she can say whatever she wants she can seem very influential. The electorate she is probably targeting is lower-middle class housewives which could be an important electorate for any candidate. I think she can really have some pull with a national electorate and undecideds in a national election but I question how much she can do where it matters most right now, NH, Iowa and South Carolina. I think her impact in Iowa will be negligible for the simple reason that compared to a national average, I am assuming viewership of her show, sales of her magazines and book recommendation are lower than across the nation. I don't think she can hurt him though in Iowa. NH voters seem to have this feeling of entitlement and they truly only value endorsements and support from local NH leaders. I don't think they get to excited by "outsiders" coming in to encourage NH residents to support some celebritys favorite candidate.

It is true Sen. Clinton is lucky because she has the greatest star of them all, on average bill charges 2-3 million for speaking arrangements across the country but residents of NH and Iowa get most of these for free and well the weight of a former president is arguably more influential than oprah but with a great deal of negative linking it can also hurt hillary.

Anonymous said...

I don't know about star power in India but I think here in the US, since most people/groups subscribe to certain celebrities, Obama will receive a boost from women voters through Oprah campaigning. This is especially useful for his run against Hillary.

Mr. Mehta said...

Very interesting that we talk about this and its popping up every where. CNN is talking about this well. (http://politicalticker.blogs.cnn.com/2007/12/03/no-more-tickets-for-oprah-in-south-carolina/)

"Citing "overwhelming excitement," Barack Obama's campaign in South Carolina is out of free tickets for this weekend's rally with Oprah Winfrey, a signal that Oprah's impact could be significant in this state where Obama is still trying to introduce himself to primary voters."

Anonymous said...

Don't believe one word from any public figure about the economy. They are all part of the problem. Its like a game of Monopoly. The richest 1% now, own more than 1/2 of ALL UNITED STATES WEALTH. That is more than the upper, middle, and lower classes combined. Now, a recession is inevitable. The middle class can no longer afford to sustain their share of the economy. But the rich won't stop. They will do whatever it takes to get even richer. This is going to end just like a game of Monopoly. A total collapse of the US economy. Probably within a decade. The richest 1% will live like royalty, while the rest of us fight over jobs, food, and gasoline. Don't fall for this 'good will' BS from celebrities and executives. Remember. They are filthy rich EVEN AFTER their tax deductible contributions. Greedy pigs. Now, we are headed for the worst US depression of all time. Crime, poverty, and suicide will skyrocket. SEND A 'THANK YOU' NOTE TO YOUR FAVORITE MILLIONAIRE. Please copy and help spread the word.

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Great depressions are caused by the HUGE transfer of wealth to a 'tiny minority' at the top of the pyramid. Which as Einstein put it, causes 'instability in the utilization of capital' which then results in increasingly severe depressions correlated directly with the degree of income inequality that has developed in a society. In other words, greedy millionaires and billionaires are going to cause the worst economic and cultural crisis of all time. As their paychecks get bigger and bigger, our economy becomes more unstable. IT WILL COLLAPSE. I'm not discounting other factors like China, sub-prime, or gas prices. But all those factors combined, still pale in comparison to that HUGE transfer of wealth to the richest 1%. LOOK IT UP. Bottom line. The middle class will soon live in poverty because of people like Bill Gates, Oprah Winfrey, and EVERY CELEBRITY. Don't fall for their 'good will' 'humanitarian' BS. Its nothing but a sad excuse for their incredible greed.

Anonymous said...

Not many celebrities share a penny of their wealth? Are you kidding me? THEY ALL DO. Thats right. They all STEP IN FRONT OF THE CAMERA AND WRITE A CHECK. They also run their mouths about poverty, starvation, human rights, ect. Its just business. If you're a public figure, your people arrange for you to be involved with some type of 'humanitarian' effort. Its just that simple. Michael Vicks (dog fighting). Bernie Ebbers (Worldcom scam). Kenneth Lay and Jeffery Skilling (Enron). Martha Stewart (Insider trading). Marc Anthony (tax evasion). Michael Jackson (pedophile). Damn near every politician. Paris, Britney, Lindsey, ect. IT IS A SHAM. These people have no desire to make the world a better place. Their only goal is to APPEAR as if they do. IT MAKES THEM RICHER. Think sponsors, endorsements, free air time, publicity, and IMAGE. Its just business. So don't fall for the 'good will' BS. CHARITY IS NO EXCUSE FOR GREED. EXTREME WEALTH MAKES WORLD PROSPERITY ABSOLUTELY IMPOSSIBLE. GREED KILLS. IT WILL BE OUR DOWNFALL.

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